Eduardo Balseiros, Digital Chief Officer of MAIA, was interviewed by Contact Center Hub about the new trends in the BPO world. During the conversation, Eduardo shared his vision and experience on the application of digital strategies and Artificial Intelligence (AI) technologies in the world of customer service.

Eduardo emphasized the importance of deeply understanding the needs and preferences of consumers in the digital era. According to him, “Digitizing is not just about automating processes or implementing chatbots. It involves a deep understanding of what our customers really need.”

he interview also served to highlight MAIA’s capabilities as an end-to-end solution, which combines customer service expertise and knowledge combined with machine learning algorithms to create the most satisfying conversational experience possible. MAIA’s main goal is to help companies improve customer service and provide the best conversational experience.